Survey Analysis

Analysing our survey results, I can say that the most important character trait people expect to see in the artist is confidence. I will ensure to choose an actor who is willing to lip sync and feels comfortable acting in front of my partner and I, as well as in public amongst other extras and people that may be involved in creating this music video. The respondents also stated that the artist would have to be in touch with his fashion and be a real charmer, appealing to the female target audience, which is mainly the target audience for this music video. The artist’s image is very important to the music video as it defines the video, as a whole, so, we will ensure to create an image that the audience expect to see. By looking at the responses we have collected, we will have our artist wear fitted jeans, fresh white trainers, and a white t-shirt. This is smart, casual and classy all in one and may also get him to wear a hat, as it is typical of boys this age, and is highly in fashion currently. The most popular artists that the audience think our artist relates to are Jason Derulo and Mario, which is what we were hoping for. This will help us establish our artist properly, and we will use these artists as role models for our own artist. The brand and artist image that these both have, are exactly how we expected our artist to be so we will plan the image of our artist thoroughly. Respondents also expect to see a narrative theme in the video and the development of their relationship which is beneficial for us because it shows us that the audience has the same vision of the video as us, and understand exactly where we are coming from with our opinions.