Focus Group on Final Idea

1:01- Katherine's physical description of the artist matches the image that the partner and I have of the artist. As this is the first time she is listening to the song, her opinion is essential to us because she had no background knowledge of the artist at all, which tells us that the image we expect the artist to have, and what the audience expect them to have, matches well, thus showing us as meeting our target audience well.

5:56- Aleemos took initiative and gave us further feedback, elaborating on the question I asked them, and going into more detail about his point which we loved about him. As well as understanding our views, he also gave examples of how we could make our music video. Chris Brown- Forever and  Excuse Me Miss which follow the same structure we wish to create.

Overall, this focus group was very useful for us as we got to talk about our ideas in the open, in full detail as well as keep our options open to the ideas everyone had given us in addition. The main thing which I liked about this focus group is initially, everyone had a similar vision in reaction to hearing the song the first time, which means, as an audience, they have a clear idea of their expectations.