Styles and Conventions of Music Videos

Performance- Beyoncé: End of Time

This video is an example of live performance within a video, as the official music video includes snippets of her concert whilst on tour, where she is shown singing and interacting with her audience. The institution may have chosen to use this method as it would encourage people to go see the artist live and become more in touch with their music. I will try and incorporate this theme in my music video as it breaks up the video and makes it entertaining for the audience.

Interpretive- Frank Ocean: Thinking Bout You

This is when the music video is ambiguous and allows the audience to find their own meaning within the video. The story line for this song isn't very clear and so allows the audience to make up a story line that suits them. The institution may choose to do this because the content of the song may be quite serious and heavy. So they may want the audience to give the video more thought and form their own opinion. This style doesn't appeal to me in particular as I don't imagine myself choosing a serious song.

Narrative- Taylor Swift: Love Story

This is an example of a narrative music video, in which the video tells a story of the song lyrics. This would benefit the institution as it would keep the audience engaged to the song by following the story exploring the lyrics. This theme is appealing to me, and I think my music video will be based on this style as it is easy to shoot, and would help express the lyrics to the audience in a clearer manner. 

Impressionist-

This is when the mood of the music video sets the tone of the song. The pace of the editing within the video, matches the beat of the song. The slow cuts and fades emphasise the tone of the song. The institution would use this as its typical of this genre music. This appeals to me, as I want to choose a song which belongs to the Hip-Hop/ RnB genre.

Surrealism- Storm Queen: Look Right Through

This is an example of a surreal music video, in which there is a surprise, unusual juxtaposition. Institutions would be able to create word of mouth promotion through doing this, and expand their target audience by getting people talking about it very quickly. This would be a good way to shoot a music video, and if relevant to the song I chose, I will consider incorporating this in my final piece as it would make the video different, and conforms to any typical conventions of any particular music videos. Also it would be fun to shoot the video.

Animation- Kanye West: Heartless

 This style of video, is when the whole music video has been done in animation. This differentiates the video from being just like all of the others. Also, it stands out to the audience from other existing videos. I wont particularly use this style for my music video as I don't feel it would match the type of song I am looking for as well as being extremely time consuming to create for a whole music video.

Pastiche/ Homage- One Direction: Best Song Ever

Pastiche/ Homage is the limitation of a text features by another text. it could be the same style of feature similar motifs or 

even be a copy of the original. sometimes a pastiche copies the style from a period in time.

In this video, we see the band deciding on their image, which is significant to them as it shows them finding themselves

as artists. The images they try and pull off are images of existing artists and typical boybands. This is beneficial for the institution

as it makes them attract a wider audience, possibly fans which may belong to other existing boybands of a different era.